Since I have a great Canadian client who trusts my decisions when testing out new features for their account, I was able to actively test thousands of modified broad match keywords weeks before BMM was released to US advertisers. These are handy and have a couple of interesting features, but I’ve never found one that is as easy to use as the process I discovered almost by accident.īroad Match Modifier was released for use by AdWords advertisers in Canada and the United Kingdom a couple of weeks before the United States. These tools would require you to copy your search term list into an excel spreadsheet or web-based form that would help to perform the modifications, then you would have to copy them back into AdWords or AdWords Editor. Pay-Per-Click managers know that creating or converting keywords into BMM versions for Google AdWords can be a major pain in the You typically would have to either edit each keyword by hand or use a one of the existing keyword modifier tools. They did so without offering a simple or easy way for PPC advertising professionals to convert existing keywords to these new BMM versions. In June of 2010, Google AdWords released their new keyword matching option called Broad Match Modifier.
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